Coca-Cola Good morning. Here's everything you need to know in the world of advertising today. 1. Here is a ranking of the 30 biggest media companies in the world. In 2015, Google, Facebook, Baidu, Yahoo, and Microsoft accounted for 19% of the global ad spend flowing through all media, according to media agency ZenithOptimedia's report. 2. Snapchat is hiring a new COO, Viacom's ad-sales chief Jeff Lucas, according to the New York Post. Lucas could be helpful to the company as it prepares for an a...
Coca-Cola Good morning. Here's everything you need to know in the world of advertising today. 1. Here is a ranking of the 30 biggest media companies in the world. In 2015, Google, Facebook, Baidu, Yahoo, and Microsoft accounted for 19% of the global ad spend flowing through all media, according to media agency ZenithOptimedia's report. 2. Snapchat is hiring a new COO, Viacom's ad-sales chief Jeff Lucas, according to the New York Post. Lucas could be helpful to the company as it prepares for an a...
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